Context:
A UK based international charity working to change the lives of street children needed a brand redevelopment.
A UK based international charity working to change the lives of street children needed a brand redevelopment.
Input:
• Name and brand proposition review
• Identity audit and recommendations
• Creative direction
• Account management
• Name and brand proposition review
• Identity audit and recommendations
• Creative direction
• Account management
Result:
A bold and distinctive brand identity, with the flexibility to be applied easily across campaign, communication and fundraising assets.
A bold and distinctive brand identity, with the flexibility to be applied easily across campaign, communication and fundraising assets.
![](https://cdn.myportfolio.com/9ce06188-49ec-4e9d-93f3-20bf11fc8468/d15a48b4-466f-4d95-a322-ae97c7473bd9_rw_1920.jpeg?h=c71961b107a219374517fa07a82924b6)
![](https://cdn.myportfolio.com/9ce06188-49ec-4e9d-93f3-20bf11fc8468/6f4d1948-bebf-471b-8728-04d3a18412fb_rw_1200.jpeg?h=088e13f6a69107be387d2345bde92a79)
![](https://cdn.myportfolio.com/9ce06188-49ec-4e9d-93f3-20bf11fc8468/e09fc41b-0133-4be1-b6b8-d23ac4733430_rw_1920.jpeg?h=17913b4fa8fa6701b3d5ad955075db2f)
![](https://cdn.myportfolio.com/9ce06188-49ec-4e9d-93f3-20bf11fc8468/879535d5-edfe-4df8-a8ba-4b6ab0565f3f_rw_1920.jpg?h=b3f0a176fc66eee8019622763587793b)
![](https://cdn.myportfolio.com/9ce06188-49ec-4e9d-93f3-20bf11fc8468/6cb18ae7-fa55-4099-8d98-0e52891f5024_rw_1920.jpg?h=6abbcf8c40842b553528dd572fa1e396)
![](https://cdn.myportfolio.com/9ce06188-49ec-4e9d-93f3-20bf11fc8468/28a8f3a2-20bc-4203-a8e5-bed6f460aa5f_rw_1920.jpg?h=1800534a44847d33370b362310464ff9)
![](https://cdn.myportfolio.com/9ce06188-49ec-4e9d-93f3-20bf11fc8468/f61dacf6-df87-41a4-a5bc-79a18369a768_rw_1920.jpg?h=477835a4b77a28f17fd047a19170c1c7)
![](https://cdn.myportfolio.com/9ce06188-49ec-4e9d-93f3-20bf11fc8468/7a9107ab-9dd8-43d1-ad17-48cae7e89b50_rw_1920.jpg?h=5b83d8b8a4726138f8d73fe2c8cc34eb)