Spurgeons Every 22 Minutes campaign

Concept, design, production and project management for a charity awareness campaign.

A child under 16 in the UK loses a parent every 22 minutes. To highlight this tragic statistic and how Spurgeons were helping, the concept was to use real stories posted on social media channels – every 22 minutes – over the course of one day.

The result was 5 million people seeing the campaign’s message.